No showroom has every trim in every colour on the floor. Even large ones cannot. Yet visitors ask the same questions every day. What does this look like in grey? What do I get in the higher trim? How is it different from the other SUV?
When a salesperson is free, they answer. When they are not, the question hangs in the air, or the visitor goes home to search it online.
This article looks at how a large display and a digital host let visitors explore your lineup on their own, with a person one tap away.
The problem with a limited floor
Your showroom shows a fraction of what you sell. That is normal. But it means a visitor often cannot see the exact car they have in mind.
Brochures help a little. A tablet on a stand helps a little more. But neither one talks. Neither one answers the follow-up question.
What most visitors want is simple. They want to see the car, compare it, and ask a question without feeling they are taking up someone's time.
What the Floor-Standing Host offers
The Memorix Floor-Standing Host has two screens: a 15.6″ screen and a 29″ display. The larger display is where a vehicle can be shown properly, with room for images and key details.
Alongside it, a digital human greets the visitor and talks them through the options. The visitor can ask a question out loud or explore by touch.
Memorix is built to help visitors explore a car lineup. In practice, that can mean:
- Trims. See what changes from one trim to the next.
- Colours. Check how a model looks in the colour the visitor is considering.
- Specifications. Get the main facts without searching for a brochure.
- Comparison. Look at two models next to each other, so the visitor can decide which one to drive.
Your content, your lineup
The host is only as good as the information behind it. Your brand and your distributor control what is accurate: trims, specifications, colours and any model-year details.
That is why the first step is content. A showroom should agree what the host will say, and who approves it.
Stock and availability
Visitors often ask, "Do you have this one?" This is useful to answer, and risky to get wrong.
A host that shows a car as available when it has been sold damages trust. Decide early whether the host shows stock at all.
Prices and finance
Price and finance questions are the ones visitors care about most, and the ones a showroom must handle with the most care.
Many dealers prefer the host to share specifications and options, and to leave price discussions to a salesperson.
If you choose to show prices or example finance terms, they need the right disclaimers and an owner who keeps them up to date.
How it feels for the visitor
Picture a visitor who has narrowed the choice to two SUVs. A salesperson is busy, so the visitor walks to the host.
The host greets them. They ask about the two models. The 29″ display shows both. They look at the colours. They ask which has the larger boot. The host answers from the information you loaded.
By the time a salesperson is free, the visitor is not starting from zero. They have a preference and a few good questions. The salesperson can say, "Would you like to drive the one you liked?"
And if the visitor wants a person sooner, the host calls a salesperson.
Why this helps your team, not just the visitor
A host handles the first layer of repeated facts. Your advisors then spend their time on what only a person can do: test drives, trade-ins, and building trust.
Languages
Visitors can browse the lineup with Memorix in Arabic or English, as well as other languages.
Before you start
A short checklist keeps the first rollout simple.
- Choose the models to feature first.
- Gather approved images, specifications and colour options.
- Decide on price and finance rules.
- Choose a spot on the floor with good visibility and a power point.
- Brief your team on what the host does and when it calls them.
Setup of the Floor-Standing Host is then planned around your showroom.
See it with your own models
The easiest way to judge this is to see it with your own cars on the screen.
Book a live demo and bring your model list, or send it to us on WhatsApp first.
